Monday, November 9, 2009

Three's A Trend

The Mix Metal Earrings from our current collection, Concrete Jungle have emerged as clear editor favorites appearing in three magazines recently. They were featured in Life & Style a couple of weeks ago and you'll find them again in the December issues of Lucky and Cosmopolitan out now. These earrings were created in about 15 minutes as I was rushing to get ready for a party and couldn't find any earrings to wear. I made them for myself but got so many compliments on them that night (and any time I wear them), that I decided to add them to the collection at the last minute. I think their appeal is that they're bold and pretty and look great with casual or evening looks as seen in the two different fashion stories above.

Thursday, November 5, 2009

POP!

A few weeks ago over drinks at a Fashion Week event, my friend Myra and I were talking about how the shopping scene has changed in NYC since the emergence of Pop-Up Shops, and how this fresh and innovative concept has kept a lot of young designers and entrepreneurs afloat in these unstable economic times. Not only have pop-ups helped to stimulate our economy, but they've also introduced consumers to a fun and interesting way to shop again that will likely stick around for many years to come. Myra and I are both somewhat bi-coastal, so we decided to bring a little New York flavor to the Pop-Up Shop concept on the west coast, where the trend is just starting to catch on. Hence our brand new venture: DNA (designers+artists)! We've been busy scouting for fresh and established talent for our grand opening tomorrow in San Francisco, and we've put together a nice group of amazing clothing and accessories designers for our first event. SF has been very welcoming to us and our concept-- Daily Candy and 7x7 (the city's fashion and culture bible) have recently given us nice shout-outs! We hope to bring DNA to Los Angeles in the new year and back to NYC for a little homecoming event. In PLT news: Spring 2010 is looking HOT! Get ready for dangerous heavy metal action. Stayed tuned...

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